Reimagining the Future of Mobility
The new era of mobility is here with great opportunities and challenges
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Consumer-Grade UX
Consumers expect their digital experiences to be simple, convenient and accessible any time
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webOS Auto
Leveraging 20 years of webOS software development and content
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we are ALLUTO
The automotive JV between LG Electronics and Luxoft bringing webOS Auto to the market
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Reimagining the future of mobility

Alluto is bringing webOS to the automotive market and offers a new opportunity to innovate and differentiate in how people experience mobility.

Alluto is a joint venture between LG Electronics, one of the world’s largest consumer electronics companies, and Luxoft, a global leader in the digital transformation of the mobility industry.

Alluto has recruited top talent and industry pioneers, making it a uniquely capable team; a mobility think tank “reimagining the future of mobility”. The Alluto team was behind some of the car industry’s most revolutionary product developments and has transformed the digital cockpit experience from pixel to silicon.

Consumer-grade UX

Enable great brand experience

Platform for innovation

webOS Auto


The Alluto Vision

A personal mobility experience for everyone – bringing the living room to the mobile space.

Reimagining the Future of Mobility

touch screen future car

The Alluto Mission

Alluto is liberating the automotive industry to provide a digital user experience free of boundaries and open for innovation and content. We bring webOS Auto to the market as a platform, or as tools, to satisfy the need for car makers to fullfil the end-users' expectations of accessing and consuming content and services in the car.


It's time for
Consumer-Grade UX

With electrification, autonomous driving and micro-mobility moving the mobility industry forward, users intrinsically becoming more demanding. Expecting a flawless user experience; living room-like entertainment, as well as personalized services and support.


The problem

The industry is stuck between a rock and a hard place. OEMs need to satisfy user needs, as well as develop and maintain custom-made digital cockpits at an ever-increasing speed, all while remaining independent.

speed of light


The Need

Similar to how the mobile phone industry has aligned around two software platforms, there’s clear need for the mobility industry to have an independent alternative that allows brands to customize and have control of their destiny.

smart self-driving car


The solution

webOS Auto leverages the successful content distribution and UX platform, webOS, to meet and solve the problems and needs OEM face. Full data and UX control, application frameworks and multiple hardware options.

Bridge to the future
how it works

A Dynamic Ecosystem of Partners

Alluto and webOS Auto are supported by leading companies in the mobility and software ecosystems. From platform partners like Qualcomm and Microsoft; UX software partners Qt, Unity and Cerence; and of course, the Alluto parents LGE and Luxoft

LG logo
Luxoft logo
Unity 69 logo

Meet The Management

Alluto's Passionate team of Mobility and Mobile Pioneers

Adam Woolway

Chief Executive Officers

Visionary mobility entrepreneur driving electrification in industry. Founded Plugsurfing, a Fortum company.

Joel (Jooyoung) Kim

Chief Strategy Officer

Tech strategist with deep future technology insights. Led LGE’s Software Lab in Silicon Valley and the acquisition of webOS in 2013.

Alex Diebald


Innovative Business Developer, creating immense value connecting technology with opportunities. Ex-Voi, Luxoft, Pelagicore & Nokia/Qt/Trolltech.

David Almström

VP Business development

Mobile and Mobility Product leader. Shaped the mobile Internet in China. Ex-Voi, Spotify, Telenor, Nokia/Qt/Trolltech & Ericsson.